This project will develop the innovative PaloAnalytics platform that will allow companies and organizations, which operate in many countries, to monitor and analyze in depth the markets’ interest to their products and successfully plan their marketing and communication strategy with data and insights collected from all the local media and presented in a common language, English. PaloAnalytics platform will cover the need of international companies to manage their reputation and compare it with the competitors. It will also allow them to investigate the impact of their products on consumers across different countries and this will be achieved with the analysis of content from sites, blogs, social networks and open data. The developed services will allow companies to identify both positive and negative comments and reports about their brand name and products and the individual features that formed the public opinion.
