| Title | The Effects of Logistics Websites' Technical Factors on the Optimization of Digital Marketing Strategies and Corporate Brand Name |
| Publication Type | Journal Article |
| Year of Publication | 2022 |
| Authors | Sakas DP, Reklitis DP, Trivellas P, Vassilakis C, Terzi MC |
| Journal | Processes |
| Volume | 10 |
| Pagination | 892 |
| Date Published | may |
| Keywords | advertising, big data, brand name, competitive advantage, digital marketing, logistics, predictive model, SEM, user engagement, web analytics |
| URL | https://www.mdpi.com/2227-9717/10/5/892 |
| DOI | 10.3390/pr10050892 |
