| Abstract | Greece has a significant historic, archaeological and cultural wealth, and a big number of museums and related venues. Some of them are big, both in size and resources -human as well as financial. Most venues however are small in size, are not connected with larger organizations, have constrained budgets and little or no permanent staff. In this paper, we focus on that particular category of museums. Many of these museums possess noteworthy collections, and it would be desirable if the general public could enjoy them. Unfortunately, in most cases, even the existence of the museums is not generally known, even to inhabitants of the cities at which the museums are located. The small number of visitors leads to confined revenues, and this in turn leads to a situation which is not financially viable. In order for a small museum to survive, its existence and value must be made known to the wide public. However, this is inhibited due to the lack of resources to finance advertising and the lack of specialized personnel. In this paper, we combine our experiences on small museums, which has been developed within the CrossCult H2020 project, with know-how on social network analysis which has been gained in the context of the PaloAnalytics national project, in order to offer viable solutions for promotion, which are tailored to the needs of small museums. |
