Publications
] .
2025. Optimising sustainable digital branding through big data: an analysis of the real estate sector across six continents. International Journal of Internet Marketing and Advertising. To appear
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2022. The Effects of Logistics Websites' Technical Factors on the Optimization of Digital Marketing Strategies and Corporate Brand Name. Processes. 10:892.
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2022. Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry. Journal of Theoretical and Applied Electronic Commerce Research. 17:1383–1408.