Publications
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Author Title Type [ Year
] Filters: Keyword is digital marketing and Author is Costas Vassilakis [Clear All Filters]
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2022. The Effects of Logistics Websites' Technical Factors on the Optimization of Digital Marketing Strategies and Corporate Brand Name. Processes. 10:892.
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2022. Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry. Journal of Theoretical and Applied Electronic Commerce Research. 17:1383–1408.