The Effects of Logistics Websites' Technical Factors on the Optimization of Digital Marketing Strategies and Corporate Brand Name

TitleThe Effects of Logistics Websites' Technical Factors on the Optimization of Digital Marketing Strategies and Corporate Brand Name
Publication TypeJournal Article
Year of Publication2022
AuthorsSakas DP, Reklitis DP, Trivellas P, Vassilakis C, Terzi MC
JournalProcesses
Volume10
Pagination892
Date Publishedmay
Keywordsadvertising, big data, brand name, competitive advantage, digital marketing, logistics, predictive model, SEM, user engagement, web analytics
URLhttps://www.mdpi.com/2227-9717/10/5/892
DOI10.3390/pr10050892