@conference {poulopoulos2018a,
	title = {The Effect of Social Media Trending Topics Related to Cultural Venues{\textquoteright} Content},
	booktitle = {2018 13th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP)},
	year = {2018},
	month = {sep},
	publisher = {IEEE},
	organization = {IEEE},
	abstract = {Social media have gained the majority of attention on the Internet having an extreme number of daily visitors worldwide. The amount of information exchanged is vast, while users have become equally producers and consumers of data. Words like {\textquotedblleft}trending{\textquotedblright}, {\textquotedblleft}influencers{\textquotedblright}, {\textquotedblleft}likes{\textquotedblright} and {\textquotedblleft}viral{\textquotedblright} are in the daily agenda of data analyzers, as they are associated with factors that play an important role in the influence of social media content to its audience. These aspects are nowadays strongly taken into account by organizations that want to draw the public{\textquoteright}s attention to the content they deliver, and in this context cultural institutions have already started to take under great consideration not only their presence in social media, but also the exploitation of social media dynamics. In this paper we propose a method that can enable cultural venues to benefit from matches between their own content and ongoing discussions on social media. More specifically we extract trending topics that can be related semantically with the content of a cultural institute and examine how a venue can benefit by exploiting these matches. The proposed algorithm has been developed in the scope of the {\textquotedblleft}CrossCult{\textquotedblright} H2020 project, and has been experimentally tested by analyzing the case of Twitter in Greek language.},
	keywords = {cultural informatics, cultural venues, personalization, social media, trending topics},
	doi = {10.1109/SMAP.2018.8501878},
	author = {Vassilis Poulopoulos and Costas Vassilakis and Manolis Wallace and Angela Antoniou and Giorgos Lepouras}
}
@conference {vacilosEuromed18,
	title = {Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions},
	booktitle = {Digital Heritage. Progress in Cultural Heritage: Documentation, Preservation, and Protection},
	year = {2018},
	pages = {236{\textendash}247},
	publisher = {Springer International Publishing},
	organization = {Springer International Publishing},
	abstract = {Nowadays, more and more cultural venues tend to utilize social media as a main tool for marketing, spreading their messages, engaging public and raising public awareness towards culture. It comes to a point where the massive of content in social media makes it a tedious procedure to contact the appropriate audience, the people that would really be stimulated by cultural information. In this notion, we assume that establishing conversations of high impact can possibly guide the cultural venues to audiences that can benefit more. These conversations usually include the so called influencers, users whose opinion can affect many people on social media; the latter usually referred to as followers. In this research paper we examine the characteristics of the influencers that can affect the procedures of a cultural venue on social media. The research is done within the scope of "CrossCult" EU funded project.},
	keywords = {cultural informatics, influencers, personality traits, social media, user modeling},
	doi = {10.1007/978-3-030-01762-0_20},
	author = {Vassilis Poulopoulos and Costas Vassilakis and Angela Antoniou and Giorgos Lepouras and Manolis Wallace}
}
@article {Poulopoulos2018Heritage,
	title = {The personality of the influencers, the characteristics of qualitative discussions and their analysis for recommendations to cultural institutions},
	journal = {Heritage},
	volume = {1},
	number = {2},
	year = {2018},
	month = {oct},
	pages = {239-253},
	abstract = {Social media usage is affecting peoples{\textquoteright} views through opinion sharing, a fact that has started to attract cultural institutions, as it is possible that this procedure can possibly be a part of a museum experience. As the main goal of a cultural institution is the maximization of senses stimulation, the device that is offered to the visitors{\textquoteright} hands everyday and every moment, becomes an important tool for the art spaces. In this notion we perform research on issues that can be of great importance for the museum{\textquoteright}s online presence and attraction. We focus on establishing the personality of influencers related to culture, as well as the characteristics of qualitative discussions on the social media. Crosscult Project is an EU funded project, that aims to spur a change in the way European citizens appraise History, and sets that basis of our research as the experiments are conducted within its scope of. Through the experimental procedure, we collect information in order to define the character of the influencer and the substances of a {\textquotedblleft}serious{\textquotedblright} conversation. {\textquotedblleft}Serious{\textquotedblright} conversations are regarded the ones in which a cultural organization can participate actively and benefit from the participation. We present the results of our experimental evaluation and analyze how cultural institutions can benefit from the outcomes of our research.},
	keywords = {cultural informatics, digital humanities, personality traits, personalization, serious conversations, social media influencers, user modeling},
	issn = {2571-9408},
	doi = {10.3390/heritage1020016},
	url = {https://doi.org/10.3390/heritage1020016},
	author = {Vassilis Poulopoulos and Costas Vassilakis and Angela Antoniou and Giorgos Lepouras and Anastasios Theodoropoulos and Manolis Wallace}
}
