@article {811,
	title = {The Effects of Logistics Websites{\textquoteright} Technical Factors on the Optimization of Digital Marketing Strategies and Corporate Brand Name},
	journal = {Processes},
	volume = {10},
	year = {2022},
	month = {may},
	pages = {892},
	keywords = {advertising, big data, brand name, competitive advantage, digital marketing, logistics, predictive model, SEM, user engagement, web analytics},
	doi = {https://doi.org/10.3390/pr10050892},
	url = {https://www.mdpi.com/2227-9717/10/5/892},
	author = {Damianos P. Sakas and Dimitrios P. Reklitis and Panagiotis Trivellas and Costas Vassilakis and Marina C. Terzi}
}
