@conference {714,
	title = {PaloAnalytics project concept, scope and outcomes: an opportunity for culture},
	booktitle = {Proceedings of the Workshop on Cultural Informatics, co-located with the 14th International Workshop On Semantic And Social Media Adaptation And Personalization (SMAP 2019)},
	year = {2019},
	abstract = {This paper describes the national funded project entitled PaloAnalytics, which develops an innovative platform that allows companies and organizations, that operate in several countries, to monitor and analyze, in depth, the markets{\textquoteright} interest to their products and successfully plan their marketing and communication strategy, with data and insights collected from all the local media, and focuses on its application to cultural spaces and museums. In this notion, we examine the effect that this project can have in cultural spaces or companies related to arts and culture. PaloAnalytics platform allows organizations to investigate the impact of their products on consumers across different countries and this is achieved with the analysis of content from sites, blogs, social networks and open data. This implies that cultural organization can benefit by adopting the implemented services, so that the can recognize and analyze their audience, their online marketing campaigns as well as examine the impact of their messages and the spread of their messages on the Internet. In this paper, we briefly describe the project and discuss on the impact on cultural related organizations.},
	keywords = {big data, data monitoring, Data visualization, deep learning, influencers, infographics, trending topics},
	url = {http://ceur-ws.org/Vol-2412/paper7.pdf},
	author = {Vassilis Poulopoulos and Manolis Wallace and Costas Vassilakis and George Lepouras},
	editor = {Angeliki Antoniou and Manolis Wallace}
}
@article {vassilakis-snam-2017a,
	title = {Stimulation of reflection and discussion in museum visits through the use of social media},
	journal = {Social Network Analysis and Mining},
	volume = {7},
	number = {40},
	year = {2017},
	month = {12},
	pages = {1-12},
	publisher = {Springer-Verlag GmbH Austria},
	abstract = {In this paper, we examine how social media can be linked to cultural heritage and in particular how we can incorporate games, social networks, history reflection and culture. More specifically, we explore the following aspects: (a) how social media sites can be integrated into the museum user experience (b) how user interactions within the social media, both within the context of the museum experience and outside it, can be exploited to enhance the quality of recommendations made to the users, (c) how trending topics from social media can be used to link museum exhibits with today{\textquoteright}s topics of interest and (d) how multi-level related terms extraction from social media data can lead to proposals for reflections to users. The end goal is to provide increased stimuli for users to study exhibits deeper and reflect on them, as well as to trigger discussion between the users, thus maximizing the impact of a museum visit.},
	keywords = {big data, cognitive style, Communication, reflection, Social Networks, user profiling},
	doi = {10.1007/s13278-017-0460-3},
	url = {https://link.springer.com/article/10.1007/s13278-017-0460-3},
	author = {Costas Vassilakis and Angela Antoniou and Giorgos Lepouras and Vassilis Poulopoulos and Manolis Wallace and Stavroula Bampatzia and Ioannis Bourlakos}
}
