@conference {714,
	title = {PaloAnalytics project concept, scope and outcomes: an opportunity for culture},
	booktitle = {Proceedings of the Workshop on Cultural Informatics, co-located with the 14th International Workshop On Semantic And Social Media Adaptation And Personalization (SMAP 2019)},
	year = {2019},
	abstract = {This paper describes the national funded project entitled PaloAnalytics, which develops an innovative platform that allows companies and organizations, that operate in several countries, to monitor and analyze, in depth, the markets{\textquoteright} interest to their products and successfully plan their marketing and communication strategy, with data and insights collected from all the local media, and focuses on its application to cultural spaces and museums. In this notion, we examine the effect that this project can have in cultural spaces or companies related to arts and culture. PaloAnalytics platform allows organizations to investigate the impact of their products on consumers across different countries and this is achieved with the analysis of content from sites, blogs, social networks and open data. This implies that cultural organization can benefit by adopting the implemented services, so that the can recognize and analyze their audience, their online marketing campaigns as well as examine the impact of their messages and the spread of their messages on the Internet. In this paper, we briefly describe the project and discuss on the impact on cultural related organizations.},
	keywords = {big data, data monitoring, Data visualization, deep learning, influencers, infographics, trending topics},
	url = {http://ceur-ws.org/Vol-2412/paper7.pdf},
	author = {Vassilis Poulopoulos and Manolis Wallace and Costas Vassilakis and George Lepouras},
	editor = {Angeliki Antoniou and Manolis Wallace}
}
@conference {vacilosEuromed18,
	title = {Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions},
	booktitle = {Digital Heritage. Progress in Cultural Heritage: Documentation, Preservation, and Protection},
	year = {2018},
	pages = {236{\textendash}247},
	publisher = {Springer International Publishing},
	organization = {Springer International Publishing},
	abstract = {Nowadays, more and more cultural venues tend to utilize social media as a main tool for marketing, spreading their messages, engaging public and raising public awareness towards culture. It comes to a point where the massive of content in social media makes it a tedious procedure to contact the appropriate audience, the people that would really be stimulated by cultural information. In this notion, we assume that establishing conversations of high impact can possibly guide the cultural venues to audiences that can benefit more. These conversations usually include the so called influencers, users whose opinion can affect many people on social media; the latter usually referred to as followers. In this research paper we examine the characteristics of the influencers that can affect the procedures of a cultural venue on social media. The research is done within the scope of "CrossCult" EU funded project.},
	keywords = {cultural informatics, influencers, personality traits, social media, user modeling},
	doi = {10.1007/978-3-030-01762-0_20},
	author = {Vassilis Poulopoulos and Costas Vassilakis and Angela Antoniou and Giorgos Lepouras and Manolis Wallace}
}
