Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry

Sakas DP, Reklitis DP, Terzi MC, Vassilakis C.  2022.  Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry. Journal of Theoretical and Applied Electronic Commerce Research. 17:1383–1408.

The Effects of Logistics Websites' Technical Factors on the Optimization of Digital Marketing Strategies and Corporate Brand Name

Sakas DP, Reklitis DP, Trivellas P, Vassilakis C, Terzi MC.  2022.  The Effects of Logistics Websites' Technical Factors on the Optimization of Digital Marketing Strategies and Corporate Brand Name. Processes. 10:892.